Pia Wurtzbach, Heart Evangelista rank 2nd, 3rd among celebs with high media value in Milan Fashion Week 2024
Published March 24, 2024 11:14am Updated March 24, 2024 11:17am Pia Wurtzbach and Heart Evangelista are dominating the fashion world by storm! In the latest report by Launchmetrics, an influence analytics company, for the recently concluded Milan Fashion Week for Fall/Winter 2024, the analytics showed that the two Filipina fashionistas ranked among the celebrities who […]
Tomas Kauer - News Moderator 
Pia Wurtzbach and Heart Evangelista are dominating the fashion world by storm!
In the latest report by Launchmetrics, an influence analytics company, for the recently concluded Milan Fashion Week for Fall/Winter 2024, the analytics showed that the two Filipina fashionistas ranked among the celebrities who generated high media impact value (MIV).
According to the report, Pia ranked second on the list, generating $5.4M in MIV, while Heart bagged the third spot with $3.6M in MIV.
In a separate report by Lefty, an influencer marketing platform, the Miss Universe 2015 secured the sixth spot in the “most visible influencers” who generated high media value in Milan Fashion Week, joining the ranks of Anne Hathaway and Stray Kids’s Hyunjin.
Last year, Pia, Heart, and Liza Soberano were among those who generated high media impact value in Milan Fashion Week 2023.
—Hermes Joy Tunac/MGP, GMA Integrated News
