Lazada provides platform for young entrepreneurs

Business success at an early age

MANILA, Philippines — Managing your own business is no easy feat. Each day is filled with challenges but those who endure and thrive find overflowing fulfillment.

For Jensen Duyag and Harwin Chen, two young entrepreneurs on the Lazada platform, their success as online sellers reflect their compassion toward making a positive impact through their businesses in a collaborative environment.

Jensen, the 26-year-old owner of Sasa Fashion Shop, took over his sister’s business at a young age although didn’t initially take the business seriously.

But by partnering with Lazada and the support and guidance from his key account managers who guided him through every step, from maximizing Lazada University resources, to leveraging campaigns and various shopping mechanics for enhanced customer engagement, Jensen soon embarked on a transformative journey and eventually reaped the fruit of his efforts.

Sasa Fashion Shop, a go-to for quality and affordable clothes, was recently recognized as the 2023 Best in Women’s Fashion – Marketplace at the annual Lazada Awards.

From a team of two to employing almost 200 people across the entire supply chain, Jensen has witnessed substantial growth in his company. This, he said, underscores Lazada’s ability to facilitate business expansion and create job opportunities. Despite the ever-evolving e-commerce landscape and with continuing tech innovation, he remains confident in achieving continued success.

Harwin, the co-founder and CEO of TechTime Trade, a specialty store distributing quality computer parts and accessories since 2016, exemplifies an entrepreneur managing business growth while prioritizing employee well-being.

His homegrown store aims to fulfill a common man’s tech needs or for computer enthusiasts looking to enhance their gaming experience by providing easy access to high-quality products.

During Lazada’s mega campaigns, TechTime Trade experiences a 15-fold increase in its daily sales compared to regular days, thanks to the store’s increased visibility enabled by Lazada’s marketing solutions. During these surges in demand, Harwin recalls how his team’s collective efforts helped manage the business.

The young CEO, who operates multiple businesses across different industries, emphasizes the importance of promoting sustainable growth.

“My hope for my e-commerce business is for it to become independent, for my staff to become well-trained, well-informed professionals who can handle the daily tasks on their own and make decisions independently, leveling up their overall competence.”

The experiences of Jensen and Harwin in building promising brands exemplify dedication, resilience and unwavering commitment. Lazada’s passion in supporting Filipinos not only empowers local brands but also champions entrepreneurs through continuous innovation.

At the core of this unwavering support is Lazada University, an interactive hub providing self- paced training, live-streamed and on-demand videos, as well as offline workshops. These resources ensure access to crucial tools and knowledge, covering various aspects such as basic store operations, leveraging campaigns, promotional strategies, and industry insights.

This equips sellers to thrive on Lazada and beyond. This comprehensive support is instrumental in helping entrepreneurs become a successful online seller, enabling them to make lasting impact in their respective communities.