Can AI make CEOs more relatable?

© The Financial Times Limited 2024. All Rights Reserved. Not to be redistributed, copied or modified in any way. When Lech Mintowt-Czyz wrote speeches for Ben van Beurden, part of his job was helping the then chief executive of Shell emotionally connect with audiences in a way he was not used to. The oil and […]

Tomas Kauer - News Moderator Tomas Kauer - News Moderator
Mar 25, 2024 - 05:05
Can AI make CEOs more relatable?

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The Financial Times

© The Financial Times Limited 2024. All Rights Reserved.

Not to be redistributed, copied or modified in any way.

When Lech Mintowt-Czyz wrote speeches for Ben van Beurden, part of his job was helping the then chief executive of Shell emotionally connect with audiences in a way he was not used to.

The oil and gas company was under pressure from activist investors and campaigners for its role in enabling climate change and whenever van Beurden spoke, it was “a very fine series of delicate judgment calls”, says Mintowt-Czyz. It took a long time to build a relationship with van Beurden and gain his trust.

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