Apple faces the most disruptive threat it has seen in the iPhone era

© The Financial Times Limited 2024. All Rights Reserved. Not to be redistributed, copied or modified in any way. When Tim Cook told Wall Street in January that Apple would unveil new artificial intelligence features this year, he broke with the company’s normal practice of not talking about a new technology until it has something […]

Apple faces the most disruptive threat it has seen in the iPhone era

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The Financial Times

© The Financial Times Limited 2024. All Rights Reserved.

Not to be redistributed, copied or modified in any way.

When Tim Cook told Wall Street in January that Apple would unveil new artificial intelligence features this year, he broke with the company’s normal practice of not talking about a new technology until it has something close to shipping.

Last week, meanwhile, brought news that many of the engineers from Apple’s car project will be moved across to work on generative AI, following the company’s abandonment of a decade-long autonomous vehicle effort.

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