Using TikTok fosters growth, but also challenging for big businesses

by Almira Louise S. Martinez, Reporter Maximizing all features of the social media platform TikTok poses high reward for businesses, TikTok Head of Partnerships – Philippines, Thailand, and Vietnam Sea Yen Ong said on Thursday.    “When we look at the advertisers and how they measure return on ad spend (ROAS), TikTok is actually 2 times […]

Using TikTok fosters growth, but also challenging for big businesses
by Almira Louise S. Martinez, Reporter Maximizing all features of the social media platform TikTok poses high reward for businesses, TikTok Head of Partnerships – Philippines, Thailand, and Vietnam Sea Yen Ong said on Thursday.    “When we look at the advertisers and how they measure return on ad spend (ROAS), TikTok is actually 2 times […]