The power of a negative review
As buyers (whether that’s B2B or B2C) we’re increasingly savvy. Far from making purchasing decisions alone, we trawl the web in search of trust signals from the brands we may want to buy from, harnessing other people’s experiences, industry credentials, and client lists. Read more: The power of a negative review
T Kauer 
As buyers (whether that’s B2B or B2C) we’re increasingly savvy. Far from making purchasing decisions alone, we trawl the web in search of trust signals from the brands we may want to buy from, harnessing other people’s experiences, industry credentials, and client lists.
Read more:
The power of a negative review
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