While shoppers will no doubt head out this July 4th holiday weekend to take advantage of the myriad sales on offer, the most high-profile sale of the summer doesn’t actually start until July 8. That’s the day that Amazon kicks off its (now four-day) Amazon Prime Day sale. But one of Amazon’s closest competitors, Target, isn’t sitting on its laurels. The retailer hopes to both steal some of Amazon’s sales thunder and pad its own bottom line via its Target Circle Week shopping event. Here’s what you need to know about Target’s answer to Amazon Prime Day. What is Target Circle Week? Target Circle Week is the Target Corporation’s answer to Amazon Prime Day. Target Circle Week is an annual shopping event held by Target, both online and in its physical retail stores. The sales event sees deals on hundreds of items. Similar to how Amazon Prime Day is only available to Amazon Prime subscribers, Target Circle Week is only available to Target Circle members. Target Circle is the company’s loyalty and rewards program. In order to take advantage of Target Circle Week sales, you’ll need to be a member—but more on that below. When is Target Circle Week 2025? This year, Target Circle Week is being held from Sunday, July 6, to Saturday, July 12. Yes, unlike “Amazon Prime Day,” which is actually a four-day event this year, “Target Circle Week” lives up to its name by being a full seven-day event. However, there is one caveat to Target Circle Week’s length. The sales event is actually an eight-day event if you are a Target Circle 360 member. Target Circle 360 is the paid version of the free Target Circle loyalty program, and if you are a member of 360, you can access the Target Circle Week deals a full 24 hours in advance, on Saturday, July 5. What are the deals during Target Circle Week 2025? Target Circle Week will feature deals on hundreds of products, available both in Target’s online store and its physical retail stores.  One of the advantages of Target Circle Week over Amazon Prime Day is that it includes in-store sales. You can actually head into a Target to view an item in person before you decide to buy it. This is especially helpful for items like clothes, which many prefer to try on first before buying. As for what deals are to be had during Target Circle Week 2025, Target says its top deals will include: 40% off Casaluna & Threshold bedding  Up to 40% off tech & gaming  30% off tees, tanks, and dresses for all   30% off school uniforms  30% off select backpacks and school supplies  20% off Brightroom storage and organization  Buy two, get one free on books, movies and music  Spend $40, save $10 on toys  Buy one, get one 50% off select grocery including ice cream, coffee, tea, cereal, frozen meals & more  Buy one, get one 30% off suncare, haircare, nailcare and vitamins  Who can take advantage of Target Circle Week sales? Anyone can gain access to all the Target Circle Week deals by becoming a Target Circle member. And the good news is that, unlike with Amazon Prime, Target offers a free membership tier to its Target Circle loyalty program. (Amazon often offers free promotional subscriptions to Prime.) You can sign up for a free membership to Target Circle here.  If you want, you can also choose to join Target Circle’s paid membership program, which is called Target Circle 360. A paid Target Circle 360 membership sees members get additional benefits like same-day delivery from Target, free two-day shipping, and no-rush returns. A Target Circle 360 membership is $10.99 a month or $99 a year. You can sign up for Target Circle 360 here. If you are a Target Circle 360 member, you’ll be able to access Target Circle Week deals a day early this year, on July 5. How does Target Circle Week help Target? The main benefit Target sees from Target Circle Week is in helping combat customer flight to Amazon. Target generally tries to hold its Target Circle Week during or near Amazon’s Amazon Prime Day sales event.  Of course, Target also hopes that the sales event doesn’t just help the company retain consumer marketshare but also increases its bottom line—something the company needs to do. In May, Target Corporation reported its first quarter results, in which it saw sales fall 2.8% to $23.85 billion. Numerous factors were behind the sales decline, including increasing consumer uncertainty and boycotts from some groups due to the company’s rollback of its DEI initiatives. The company’s sales challenges have hurt its stock price this year, too. Since the beginning of the year, Target’s stock (NYSE: TGT) is down over 23% to just under $104 per share as of yesterday’s close. Over the past 12 months, TGT shares have declined almost 29%.