Ikseon Jabbang developed its design with the question, "How can we express the experience of enjoying brunch in a hanok in a warm mood?" First, we considered the "time spent enjoying brunch." To us, brunch is closer to "enjoying" than simply "eating." The leisurely time of enjoying brunch on a holiday morning contrasts with the busy and chaotic mornings of weekdays. It is a moment filled with tranquility and relaxation, where you can feel the warmth of the sun and the gentle breeze—sensations often unnoticed during the hustle of daily life. We aimed to create a space where visitors could feel this carefree time, filled with the anticipation of starting the day pleasantly, without any worries.
Ikseon Jabbang developed its design with the question, "How can we express the experience of enjoying brunch in a hanok in a warm mood?" First, we considered the "time spent enjoying brunch." To us, brunch is closer to "enjoying" than simply "eating." The leisurely time of enjoying brunch on a holiday morning contrasts with the busy and chaotic mornings of weekdays. It is a moment filled with tranquility and relaxation, where you can feel the warmth of the sun and the gentle breeze—sensations often unnoticed during the hustle of daily life. We aimed to create a space where visitors could feel this carefree time, filled with the anticipation of starting the day pleasantly, without any worries.