GSP fraud infiltrates app ecosystem
TIME and time again, the digital advertising industry is reminded that the lack of transparency and opacity in the supply chain wastes advertisers’ money, could cause brands reputational harm, or result in ads funding illegal and questionable content. The most recent ANA Programmatic Supply Chain study released last week claims there are $22 billion in […]
T Kauer 
TIME and time again, the digital advertising industry is reminded that the lack of transparency and opacity in the supply chain wastes advertisers’ money, could cause brands reputational harm, or result in ads funding illegal and questionable content.
The most recent ANA Programmatic Supply Chain study released last week claims there are $22 billion in efficiency gains to be made for client-side marketers if they address the issues of information asymmetry in the market.
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