Google’s revised ad targeting plan triggers fresh competition concerns in UK

What is going on with Google’s long-touted migration to an alternative adtech stack (aka its Privacy Sandbox proposal)? What indeed. The entire multi-year endeavour to reshape the commercial web looks dangerously close to being killed off after the latest intervention by the U.K.’s antitrust regulator, the Competition and Markets Authority (CMA). This comes on top […] © 2024 TechCrunch. All rights reserved. For personal use only.