Globe’s G&Gantic Goal Unlocked: 100,000 Customers Unite to Bring Food, Fun to 917 Underprivileged Families

In yet another highlight of its annual G DAY celebration, Globe recently brought together 100,000 customers to spread joy to 917 underprivileged families through G-Gantic Goals, giving them a memorable Family Day with a surprise movie treat and a grocery and food package.Backed by Globe Rewards, the initiative amplified the impact of National Family Week and showcased the spirit of unity among Globe customers and partners.“The Filipinos’ innate bayanihan spirit has proven once again that when we come together for a shared cause, we can make a meaningful difference. Through G-gantic Goals, we have shown that even a single Rewards point can create a ripple effect for good. Globe Rewards points have become agents of positive change, helping alleviate hunger and advancing the country’s sustainable development goals,” said Jerome Patalud, Head of Globe Rewards.G-gantic Goals, a new community engagement feature on the GlobeOne app, encouraged 100,000 Globe customers to use 1 Rewards point to unlock a family day for 917 families or 3,668 family members supported by the Hapag Movement, Globe’s hunger alleviation campaign. Modeled after a gamified fundraising drive, G-gantic Goals displayed real-time progress of the collective effort through the GlobeOne app, motivating customers to invite others to join.  [...]