Globe exec calls for ‘soulful research’ amid rise of AI, says humans irreplaceable in creating genuine connections
As the use of artificial intelligence continues to rise, researchers must remember that humanity “remains the heart of research,” Globe’s Customer Intelligence head told a conference on Thursday. Speaking at the QUAL360 APAC in Singapore on Nov. 7, Mai Marcelo, Globe Vice President and Customer Intelligence Head, advocated for a “soulful” approach to qualitative research […]
Tomas Kauer - News Moderator 
As the use of artificial intelligence continues to rise, researchers must remember that humanity “remains the heart of research,” Globe’s Customer Intelligence head told a conference on Thursday. Speaking at the QUAL360 APAC in Singapore on Nov. 7, Mai Marcelo, Globe Vice President and Customer Intelligence Head, advocated for a “soulful” approach to qualitative research […]
