‘Free Luigi Mangione’ merchandise is flooding Amazon and other e&commerce platforms

Less than a day after police apprehended and charged 26-year-old Luigi Mangione with the murder of UnitedHealthcare CEO Brian Thompson, waves of merchandise in support of the suspected killer are flooding popular e-commerce websites. On Amazon, a search for “Luigi Mangione” brings up list of t-shirts, tank tops, mugs, and even a tote bag with the phrase “Free Luigi,” many promising the items before Christmas. One shirt features a photo of Mangione covered in pink lipstick kiss marks; another shows the character Luigi from the popular Super Mario video game series holding a gun with a silencer and wearing a hoodie over his trademark janitor’s hat. [Screenshot: via Good Shirts] “In this house, Luigi Mangione is a hero,” declares one plain white shirt with chunky black text. “End of story.” It’s unclear if any of these items violate the platforms’ terms of service. We’ve reached out to Amazon and Good Shirts for comment and will update this post if we hear back. A vast social media presence Mangione was taken into custody yesterday and was said to have in his possession a lengthy manifesto that criticized the health insurance industry. According to the New York Times, his friends said he was suffering from a back injury. At the time his name was made public, the Ivy League-educated suspect had a vast social media presence, including accounts on LinkedIn, X, GoodReads, and Instagram—some of which included photos of Mangione hiking shirtless or hanging out with friends. Most of those pages and profiles have since vanished. [Screenshot: via Amazon] The killing last week of Thompson on a Manhattan street has unleashed an impassioned response on social media, with less sympathy toward the victim than anger toward the industry he represented. Stories of patients being denied critical and sometimes life-saving care have circulated widely on forums like Reddit and Bluesky in the days since the incident. Many online commentators, meanwhile, joked about and even celebrated the killing, prompting additional discussions about the appropriateness of such reactions. Still, not every online platform appears eager to align with Mangione’s newfound fan base. Crowd-funding site GoFundMe has apparently removed some campaigns in support of the suspect, Fast Company reported yesterday, likely due to its policy against raising money for the legal defense of violent crimes.

‘Free Luigi Mangione’ merchandise is flooding Amazon and other e&commerce platforms
Less than a day after police apprehended and charged 26-year-old Luigi Mangione with the murder of UnitedHealthcare CEO Brian Thompson, waves of merchandise in support of the suspected killer are flooding popular e-commerce websites. On Amazon, a search for “Luigi Mangione” brings up list of t-shirts, tank tops, mugs, and even a tote bag with the phrase “Free Luigi,” many promising the items before Christmas. One shirt features a photo of Mangione covered in pink lipstick kiss marks; another shows the character Luigi from the popular Super Mario video game series holding a gun with a silencer and wearing a hoodie over his trademark janitor’s hat. [Screenshot: via Good Shirts] “In this house, Luigi Mangione is a hero,” declares one plain white shirt with chunky black text. “End of story.” It’s unclear if any of these items violate the platforms’ terms of service. We’ve reached out to Amazon and Good Shirts for comment and will update this post if we hear back. A vast social media presence Mangione was taken into custody yesterday and was said to have in his possession a lengthy manifesto that criticized the health insurance industry. According to the New York Times, his friends said he was suffering from a back injury. At the time his name was made public, the Ivy League-educated suspect had a vast social media presence, including accounts on LinkedIn, X, GoodReads, and Instagram—some of which included photos of Mangione hiking shirtless or hanging out with friends. Most of those pages and profiles have since vanished. [Screenshot: via Amazon] The killing last week of Thompson on a Manhattan street has unleashed an impassioned response on social media, with less sympathy toward the victim than anger toward the industry he represented. Stories of patients being denied critical and sometimes life-saving care have circulated widely on forums like Reddit and Bluesky in the days since the incident. Many online commentators, meanwhile, joked about and even celebrated the killing, prompting additional discussions about the appropriateness of such reactions. Still, not every online platform appears eager to align with Mangione’s newfound fan base. Crowd-funding site GoFundMe has apparently removed some campaigns in support of the suspect, Fast Company reported yesterday, likely due to its policy against raising money for the legal defense of violent crimes.