Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition

"Unfortunately it's not as simple as going to Staples and picking up some Sharpies," Niccol said. "That's the power of our scale."

Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
"Unfortunately it's not as simple as going to Staples and picking up some Sharpies," Niccol said. "That's the power of our scale."