Adidas feeling more confident for 2024

BERLIN: German sportswear giant Adidas on Tuesday raised its guidance for 2024, as it performed “better than expected” over the first three months of the year following a period marred by struggles. Adidas’ revenues between January and March 2024 rose 4 percent from a year earlier to 5.5 billion euros ($5.8 billion), according to preliminary […]

Adidas feeling more confident for 2024

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BERLIN: German sportswear giant Adidas on Tuesday raised its guidance for 2024, as it performed “better than expected” over the first three months of the year following a period marred by struggles.

Adidas’ revenues between January and March 2024 rose 4 percent from a year earlier to 5.5 billion euros ($5.8 billion), according to preliminary figures.

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