PXG x Nick Jonas launch new apparel and accessories collaboration
Pop superstar, actor and golf enthusiast, Nick Jonas has teamed up with PXG to create a collaborative collection of 15 apparel styles and (...)
Pop superstar, actor and golf enthusiast, Nick Jonas has teamed up with PXG to create a collaborative collection of 15 apparel styles and nine accessory pieces. The project has been in the works for more than a year and is filled with disruptive pieces such as knitted tee’s, pleated pants and slides.
With the release of the slides, PXG has entered the footwear design space for the first time and they are a far cry from something you might wear to the beach. These slides are an ode to golfers who never want to take their golf shoes off or get too far away from the game. They have a transparent midsole that lets you see non-functioning golf spikes inside the footwear. There is a golf ball-inspired textured outsole on the bottom for functional traction. Jonas admits the slides are one of his favorite pieces in the collection.
Renee Parsons is the president and executive creative director of PXG Apparel and has been working closely with Jonas to bring the collection to life. Her favorite piece is the PXG x NJ Multi Pocket Zip-Up Hybrid jacket, which is made for windy days on the course with its windbreaker hood, drawstring holders and mesh detailing. The blue accent along the zippier ties this item together.
The collection was released on Tuesday and in New York City, while promoting it, Jonas explained how he got into golf.
“When I was 10, we had a family friend growing up in Jersey who was a course ranger. He would let me come on the course with him and sit in the cart, watch him do his thing and occasionally hit some balls,” Jonas said. “When I was about 15 years-old, I started to get more serious while we were touring because we would have a full day to waste before the shows.”
Parsons is thrilled to have Jonas be apart of PXG’s first celebrity collaboration and hopes to reach new demographics and grow the game further.
“Nick really has an audience of 25 to 40 years-old. It’s a lot of females, but it’s skewing a lot older than what we originally thought,” said Parsons. “We want to make the game fun and accessible. We think Nick brings that to the collaboration. He’s young, a pop icon, well-known but he’s not necessarily known for golf and it’s unexpected.”