PCW pushes communication strategy upgrade
PCW pushes communication strategy upgrade
THE Philippine Commission on Women (PCW) has requested assistance from the Presidential Communications Office (PCO) in refining its communication strategy.
In a letter dated April 2, 2025, addressed to PCO Ad Interim Secretary Jaybee Ruiz, PCW Chairman Ermelita Valdeavilla said there is a need to develop a forward-thinking strategic communication plan for the agency's initiatives for the next three years.
She added that as the government's oversight agency for gender-responsive governance and women's empowerment, the PCW recognizes the critical role of impactful messaging on issues such as women's economic empowerment, protection against gender-based violence, and political representation.
A revamped PCW communication strategy, Valdeavilla said, aligns with the government's commitment to gender mainstreaming and the full implementation of the Magna Carta of Women.
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