In a delightful fusion ofmusic, health, and chocolatey goodness, IAM Worldwide has officially launched BINI, the Philippines’ beloved “Nation’s Girl Group,” as the newest brand ambassadors for its popular Amazing Choco Barley health drink. The unveiling was made during the opening night of the“BINIverse World Tour 2025” at BINI’s sold out PhilippineArena concert, sparking excitement and buzz among the 55,000 fans in attendance. This partnership not only highlights BINI’s meteoric rise inthe entertainment industry but also underscores IAMWorldwide in their commitment to promoting wellness in a fun and exciting way. BINI: The Sweetheart Sensations of P-Pop BINI, an eightmember girl group under Star Music, hasbecome a household name since their debut on June 11,2020. Comprising Aiah, Colet, Gwen, Jhoanna, Maloi,Mikha, Stacey, and Sheena, the group has captured the heartsof millions with their infectious energy, empowering messages, and chart-topping hits. Known for songs like “Pantropiko,” “Salamin,” “Karera,” “NaNa Na,” “I Feel Good,” and “Born to Win,” BINI has earned the affectionate title of “Nation’s Girl Group” among their devoted fans, known as BLOOMs. With their latest track, “Cherry on Top,” dominating charts and their vibrant performances captivating audiences worldwide, BINI’s partnership with IAM Worldwide’s Amazing Choco Barley feels like a naturalprogression, blending their youthful energy with a product that’s both healthy and indulgent. A Sweet Partnership Rooted in Shared Values The synergy between BINI and IAM Worldwide’s AmazingChoco Barley drink is more than just a celebrity branding move; it’s a celebration of shared values. Allen Marvin Eder, co-founder and President of IAM Worldwide, highlighted the authenticity of this collaboration, stating, “The girls and their families were alreadyfans of ourAmazing Choco Barley. They noticed how it improved theirenergy levels, especially during their hectic schedules. We’re thrilled to welcome BINI as ambassadors for this delicious and healthy product.” Adds Vice President and co-founder Aika Lorraine Uy: “The addition of BINI to our roster of ambassadors reflects IAMWorldwide’s strategic focus on engaging younger audiences and aligning with personalities who embody vibrancy, confidence, and a zest for life.” “This genuine connection ensures that the partnership isrooted in real appreciation, making it all the more meaningful.” Joanna Mañego, General Manager [...]