Mercure Bukhara Old Town Hotel / ARC Architects

The project is situated in the northern part of Bukhara, close to the Samarkand Gates, a significant transport and trade route during the medieval period. In the Soviet era, this area housed industrial enterprises and a bus station. In 2010, the city council decided to relocate all industrial enterprises to the city outskirts to restore the historical urban morphology and promote tourism and handicraft activities. Using aerial photography and archival materials, a master plan for the city block was developed, dividing it into units, one of which was designated for hotels.