Khakis Seongsu Flagship Store / COM

The Story Behind Khakis Seongsu Flagship Store Design - The design of the Khakis Seongsu flagship store marks the reunion of Khakis and design studio COM after four years. From the beginning of the project, COM established a set of guiding principles they called "NEW Khakis." These principles included: "Never pursue novelty for the sake of novelty," "Avoid excessive details that may overwhelm," "Design with both the staff and customers in mind," and "Three design ideas are enough." These principles were not merely theoretical—they guided the entire design process.