Jack Daniel’s On Stage 2024: Partnering with the Indie Music Community to Elevate Homegrown Talent

Where there’s Jack, there’s music. For decades, Jack Daniel’s Philippines has supported the growth of the local indie music community and the next generation of future music greats through its music program. Now, everything is set for its most anticipated comeback.The  No. 1 US whiskey brand (IWSR, 2024) returns with Jack Daniel’s On Stage 2024 (JDOS) in the Philippines, championing the movers and shakers of the Philippine independent music scene by providing an avenue for bands to showcase their artistry and musicality. Through the series of live performances and media opportunities, the program paves the way for them to step onto a much bigger stage and much wider audience. “Music has always been part of Jack Daniel’s DNA,” shares Gabriel Fajardo, the Brand Manager of Jack Daniel’s Emerging Asia. “It is through music that the brand has solidified its place in culture and how many people have connected with Jack over the years.” Built on the values of promoting community-building and inclusivity through live music, JDOS empowers musicians to express their genuine selves through their performances. Through this, Jack Daniel’s and its partners inspire these aspiring artists to elevate their craft and propel them further into a professional career in [...]